CRAIN'S CHICAGO BUSINESS

Chicago entrepreneurs race to serve ‘tween’ shoppers

"The two-story store, which caters to girls ages 8 to 18, does more than stock the right mix of fashion-forward clothes and accessories. With a second-floor graffiti bar for customizing T-shirts, hoodies and shorts, candy bowls filled to the brim and clerks who are “part stylists, part camp counselors,” the goal was to create a “just-for-me” atmosphere not found in traditional department stores, Ms. Rolfe Burik says."